By Ivanko80
Source:https://www.shutterstock.com
Our product is for young between 18 - 25 all over the world, So we need to find some resource about the global market. Here is what I have found.
The factors trending across the globe; not only drive the market growth but also encourage the makers of the Sports Drink to bring more novelties in the product in terms of flavour, betterment & attractive packaging.
MRFR has segmented the Sports Drink Market into Five key dynamics
By Ingredient Type: Includes Flavors, Citric Acid, Salts & Electrolytes, Preservatives, Carbohydrates and Vitamins, among others.
By Sugar Content: Isotonic, Hypertonic and Hypotonic, among other
By End User: Athletes, Casual Consumers, and Lifestyle User, among others.
By Age: Teens and Adults.
By Regions: North America, Europe, APAC and Rest of the World.
Browse Complete Half-Cooked Research Report Enabled with Respective Tables and Figures is Available @ sports-drink-market
What is said above, I would like to share some different regions' package design in the world.
First: Gatorade
Source: gatorade
1965, Gator-ade’ invented at the University of Florida for the University’s football team, the Gators.The international version of the Gatorade logo combines dark grey (for the letter), black and two shades of orange (for the lightning bolt), and white for the outline. The palette of the special edition logo launched in North America in 2015 was more complex. In addition to orange, grey, yellow, black, and white, it also included bright shades of green. This logo uses the shape of the lightning bolt which makes you feel power and speed. Like other famous sport drinking, the colour of it changed with flavour, simple and straightforward without extra decoration.
Second: Powerade
Source: productventures
It's a brand of a famous company: Coca Cola. "Launched as the official hydration of the Argentinean national football team, Coca-Cola partnered with Product Ventures to develop an iconic structural redesign for the 2014 World Cup. The goal was to design a structural aesthetic for the Powerade® brand that emulates strength, endurance, and intensity. Powerade was relaunched with a new replenishing formula, ION4, encased in a captivating bottle crafted by Product Ventures - codenamed "Gladiator." The bottle was designed with a bold chest plate like structure, signifying strength and vitality, with a wide and rigid mouth facilitating fluid intake before, during, and after sports." The shape of the logo is the transformation of the character"P", It seems like a person is running or a boomerang or something else. Plenty of sense of speed.
That's all of it for the time being, I will keep update as long as I find good package design.
Reference：
The majority of this post is not your words -= you need to add critical commentary throughout and demonstrate you actually understand the target market. You also need to start using Harvard referencing.
ReplyDelete