First, we decide on our logo. The left one is the final version. It's a sound when people are doing weightlifting to generate power, you may say it depends. But when we go to the GYM, most of them make a sound like this. It is like a process of accumulation and the power is then Breath force.The right one is our initial concept. It is the shape of the abdominal muscle, but it's not intense enough, so we give it up.
Then we made the main visual. It's an action of sit-ups. The aperture in the centre represents energy and the colours around represent wholemeal, soybean, apple and orange respectively which can provide essential nutrient elements.
This is the process of how we made the story of this brand. And our slogan is "one more". When the bodybuilders practise, they always talk to their companion "one more" which means "one more time".
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This is our design sketch. The software used is Photoshop. This project is still developing, welcome to follow update.
You have not added a post title which is why the first line of this post appears in the sidebar. Ensure you add post titles to prevent this. Your hand written pieces are the wrong way round a simple rotating of the image would have fixed this. More commentary is needed here from you to explain the development here and the process should have included technical details.
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